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With the end of the semester, the digital business model course will also come to an end, but this is a new beginning for the process of applying knowledge to practical operation in my future. I learned a lot through this subject. On the one hand, with the continuous innovation of digital technology, the waysContinue reading “Final Blog Post: A reflection of digital business model leaning”

Starbucks is an example of how to vie with adversities of stiff market competition. It operates its business by reconnecting with its clients through digital business model innovation. It was established in 1971 with the intent of selling espresso beans and coffee making hardware (Starbucks, n.d). Starbucks redefined itself as a brand, quickly spreading asContinue reading “Blog post two: Starbucks’ Digital Business Strategy”

Introduction My chosen job role and career path is that of a business manager. Business and marketing have come through a wide variety of changes since the arrival of the digital economy. Business and marketing ventures have been revolutionised completely. Continue reading to discover how the digital economy has impacted the role of a businessContinue reading “Blog Post One : The Role Of Business Managers In The Digital Economy”