Welcome To My New Digital Business Blog
Hello everyone,
This is Shuo Tan from China. I am currently studying MSc Marketing at the University of Exeter. I have graduated from the University of Sussex with a bachelor degree in the subject of marketing and management.
The reason why I decide to choose this module is that I delight to gain a deeper understanding of how digital business technologies are changing the world nowadays and try to discover more opportunities in the market by learning different digital business models.
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Final Blog Post: A reflection of digital business model leaning
With the end of the semester, the digital business model course will also come to an end, but this is a new beginning for the process of applying knowledge to practical operation in my future. I learned a lot through this subject. On the one hand, with the continuous innovation of digital technology, the ways…
Blog post two: Starbucks’ Digital Business Strategy
Starbucks is an example of how to vie with adversities of stiff market competition. It operates its business by reconnecting with its clients through digital business model innovation. It was established in 1971 with the intent of selling espresso beans and coffee making hardware (Starbucks, n.d). Starbucks redefined itself as a brand, quickly spreading as…
Blog Post One : The Role Of Business Managers In The Digital Economy
Introduction My chosen job role and career path is that of a business manager. Business and marketing have come through a wide variety of changes since the arrival of the digital economy. Business and marketing ventures have been revolutionised completely. Continue reading to discover how the digital economy has impacted the role of a business…
Shuo Tan 